ACI Worldwide Research Reveals Increase in June eCommerce Sales – Largest Since the Start of COVID-19 Pandemic Restrictions
Outdoor equipment and sporting goods, personal protective equipment (PPE) and DIY items drive increase
“eCommerce growth remains strong even as COVID-19 pandemic restrictions are being eased, suggesting a possible behavioral shift with consumers young and old around the world as they embrace the convenience of online shopping. In fact, more consumers representing older generations who have traditionally preferred purchasing at brick and mortar stores are finding online shopping to be the new norm,” said
Non-fraud chargebacks continued to see a steep increase (27%) in April*—particularly in the airline industry as consumers looked to secure refunds for unused airline tickets. Sectors continuing to experience a dramatic decline in purchase volume include travel (down 29%) and ticketing (down 94%), whereas the volume of purchases remains strong for gaming (up 70%) and retail (up 68%).
“As the pandemic led to wide-ranging restrictions and work-from-home arrangements, many call centers and package processing facilities were unable to operate normally, leading to a backlog of returns and shipment delays, which drove up non-fraud chargebacks. Many merchants facing these challenges in fulfilment were able to offer consumers credit or alternative options such as points or gift cards to offset the inconvenience. And, the major card brands have made temporary changes to chargeback programs as a result of COVID-19,” Guerra added.
eCommerce purchasing trends:
Driven by the gaming, DIY and digital sectors, global purchase volume increased by 15 percent from January to
June 2020compared to the same period in 2019, whereas the average ticket price fell (from $116in 2019 to $87in 2020).
For the month of
June 2020, purchase volume increased 31 percent compared to the same month in 2019, whereas purchase value decreased by 3 percent.
Purchase volume increased in all regions, with the EMEA region having the highest increase:
- EMEA up 39 percent
U.S.up 35 percent
- APAC up 25 percent
For the period from January to
June 2020, fraud attempts increased by 4.7 percent in value, while they decreased by 3.2 percent in volume.
However, for the month of
June 2020, fraud attempts were 3.7 percent by value (a 0.2 percent increase compared to the same month last year) reflecting a continued month-over-month downward trend after having reached a high of 5.8 percent in March 2020.
Fraud average ticket price increased from
$161in 2019 to $174in 2020 — double the average ticket price for genuine purchases in 2020 ( $87).
*As chargebacks take approximately 45 days to process, the most current complete data is from