Global Ecommerce Transactions Expected to Grow 23 Percent Between Thanksgiving and Cyber Monday, ACI Worldwide Reports
- 22 percent growth in transactions expected on Black Friday, 21 percent on Cyber Monday
- Fraud attempts to increase during the holiday season, with gaming, travel, and ticketing sectors at risk
- Transactions through BOPIS (buy online, pick up in store) delivery channel expected to rise 98 percent during the holiday season
In September, Global eCommerce transactions increased six percent compared to the same month in 2020, indicating shoppers started planning for the holiday season earlier than in previous years.
Transaction figures for Singles Day,
“The holiday shopping season started in September this year with consumers looking for gifts and bargains early,” said
ACI eCommerce intelligence also shows that new payment methods and channels continue to grow, with a projected 98 percent increase in eCommerce transactions through the buy online, pick up in-store (BOPIS) delivery channel during the 2021 holiday season compared to the 2020 holiday season.
The BNPL (buy now, pay later) channel has also grown significantly—in the first half of 2021, it more than quadrupled (450 percent) compared to the same period last year. BNPL also has the highest acceptance rates (98% on average compared to 96% on credit/debit cards), indicating a continued upward trajectory.
“The surge in online purchases of higher value items, such as home electronics has, in part, driven the substantial increase in popularity of BNPL,” continued Guerra. “Merchants offering this payment method have a real opportunity to attract new customers and improve the experience of existing ones. This holiday season could be a game-changer for merchants offering BNPL options for consumers.”
As more consumers increase their spending on travel and ticketing, fraud attempts are expected to increase. The travel sector is likely to see fraud increase by 2.7 percent, while the ticketing sector could see a 0.7 percent increase this holiday season. The average ticket price for fraud attempts is also expected to increase by 2 percent in the travel sector and a whopping 32 percent in the ticketing sector.
Key trends at a glance:
eCommerce predictions for the 2021 holiday season (October –
-
Overall growth in transactions from
Thanksgiving to Cyber Monday +23 % -
Thanksgiving Day +20% - Black Friday +22%
- Saturday after Black Friday +26%
- Sunday prior to Cyber Monday +27%
- Cyber Monday +21%
- Green Monday +15%
-
Christmas Eve +14% -
Christmas Day +15% -
Boxing Day +12% - New Year’s Eve +10%
eCommerce purchase predictions by industry:
Volume of transactions
- Travel + 113%
- Ticketing +414%
- Retail +0.5%
- Gaming +7 %
- Telco + 11%
Average ticket value
- Travel +19%
- Ticketing +85%
- Retail +4%
- Gaming +27%
- Telco + 5%
Average ticket price for fraud attempts
- Travel +2%
- Ticketing +32%
- Retail +15%
- Gaming +13%
- Telco +28%
Fraud attempts
- Travel +2.7%
- Ticketing +0.7%
- Retail + 1%
- Gaming +0.5%
- Telco +0.7%
Fraud attempted transaction value
- Travel +1.3%
- Ticketing: +0.3%
- Retail +0.1%
- Gaming -0.3%
- Telco +1%
eCommerce purchases by payment types
Volume of transactions
- Mobile payments: predicted to increase by 18 percent
- eWallets: predicted to increase by 87 percent
Average ticket value
- Mobile payments: predicted to increase by 17 percent
- eWallets: predicted to increase by 12 percent
Fraud attempts
- Mobile payments: predicted to increase by 0.3 percent
- eWallets: predicted to increase by 0.7 percent
Fraud attempted transaction value rate
- Mobile payments: predicted to increase by 0.3 percent
- eWallets: predicted to increase by 0.3 percent
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dan.ring@aciworldwide.com
Nidhi.alberti@aciworldwide.com
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