Mobile Transforms the Way Gamers Play and Make Payments, with 73 Percent of Players Shifting Between All Platforms
- New benchmark data from
ACI Worldwideand Newzoo reveals 95 percent of respondents actively game on mobile devices, but boundaries between platforms are blurring
- More than half of gamers have made in-game purchases and 62 percent have spent on digital downloads, as digitalization transforms gaming payments
The global gaming market is expected to reach USD
Other key findings from the study, which accounts for mobile, PC (desktop) and console gaming platforms, include:
Platform is a key consideration for payments
- Mobile is the dominant platform, with 95 percent of respondents actively gaming on mobile devices, but also has the lowest proportion of paying gamers due to the prevalence of free titles.
U.S. gamers are far more likely to pay on mobile (60 percent )
compared to gamers in other countries surveyed (49 and 43 percent in
U.K.and Germany, respectively).
78 percent of U.S. gamers who have spent money on mobile have done so
for in-game purchases, compared to only 65 percent in the
Gender, geography and age impact spending and gaming choices
- In the U.S., men are more likely spend money on games than women; 76 percent vs 60 percent on console games, 70 percent vs 54 percent on desktop.
- Gamers aged 30-40 are most likely to spend on power-ups, while the younger demographic (18-30) favors DLC/expansion packs as paid add-ons.
38 percent of U.S. gamers play Mario titles, making it the most
popular franchise (at 26% also the most popular franchise in
Germany), while titles such as Fortnite (fifth most popular overall) have rapidly gained market share, demonstrating the growing appeal of cross-platform gameplay.
Alternative payments becoming more prevalent
PayPalis the preferred payment method across all markets surveyed, on every platform. Generally positive opinions toward the incumbent make it difficult for newer payment options to gain market share.
23 percent of gamers surveyed (25 percent in the U.S., 16 percent in
U.K., 18 percent in Germany) view cryptocurrency positively as a payment method, indicating potential growth as mainstream acceptance and accessibility increases.
- Trust is the most important factor in determining payment method preference (38%), followed by speed (30 percent).
Fraud concerns remain a barrier to payments in gaming
- 19 percent have experienced fraud when paying for games online, while one-third of gamers are less likely to spend within a game due to fraud concerns.
Despite fraud concerns, 44 percent of paying gamers in the U.S.
believe additional security measures for in-game purchases negatively
impact the gaming experience (36 percent in
U.K.and 19 percent in Germany).
- 44 percent of paying gamers believe in-game payment experience can be improved, with one-third of gamers frustrated by slow payment processes, and more than one-quarter encountering confusing payment processes.
- Simplification of payment processes (20 percent) is more important to gamers than having more payment options (16 percent).
“Gaming is one of the fastest growing segments within the broader
entertainment industry, which continues to undergo rapid change as many
forms of entertainment go fully digital,” said
“Understanding nuances in gamers’ paying habits and preferences can help
publishers and developers craft top-quality, custom experiences for
To read the full report visit: www.aciworldwide.com/lp/payments-in-gaming
This research project was conducted to explore paying behavior, payment
preferences, and the payment experience among gamers to gather insights
into the most effective ways to optimize payments conversions in games.
2,051 gamers (playing at least two hours per week on any platform) were
surveyed, across the U.S.,
Newzoo is global market intelligence partner of choice for any company with an interest in games, mobile, and esports. Using our ten years of experience, we help some of the world’s leading entertainment, technology, and media companies to profile their audience, track competitors, increase brand awareness, spot new opportunities, and understand the latest consumer trends that are driving change. For more information please visit www.newzoo.com.
Product roadmaps are for informational purposes only and may not be incorporated into a contract or agreement. The development release and timing of future product releases remains at ACI’s sole discretion. ACI is providing the following information in accordance with ACI's standard product communication policies. Any resulting features, functionality, and enhancements or timing of release of such features, functionality, and enhancements are at the sole discretion of ACI and may be modified without notice. All product roadmap or other similar information does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making a purchasing decision.
Dan Ring, +1 (781) 370-3600
Christopher Taine, +49 (0) 89 45230 557
Katrin Boettger (EMEA), +44 (0) 7776 147910