Nearly Eighty Percent of Financial Customer Accounts and Banks Affected by Recent Data Breaches
- 44 percent of customer accounts have been compromised
- 42 percent are more aggressively looking at EMV plans
- 50 percent are currently investing in fraud detection technology
- 42 percent of customers have responded favorably to banks' efforts to respond to breach events
The impact of data breaches
While the headlines continue to highlight data breaches, which involve compromised payment, banking and personal data, financial institutions must stay vigilant in combating fraud loss and maintaining customer goodwill. More than fifteen percent of respondents indicated recent breaches put increased pressure on fraud operations. And another twelve percent indicated that they suffered a negative impact on their brand. Twenty-two percent said they felt no direct impact from breaches.
"Managing fraud in the wake of a data breach involves having the right
tools to detect fraud as early as possible and using customer
communication programs that proactively address account holders'
concerns," said
Shoring up preventative resources
More than seventy-five percent of respondents said they are looking at additional resources to combat fraud in their organizations. Of those, fifty percent said they are looking to invest in fraud detection technology, more than fifteen percent are investing in more training for their fraud management teams, and ten percent say that they are beefing up staff with new personnel.
EMV's role in protecting customer accounts
As the last holdout of EMV technology and standards, many in the US are
re-evaluating their strategies after these recent events. Regions
including
A silver lining
Although data breach-related fraud has a negative impact on the bottom line and on the industry in general, more than forty percent of respondents indicated that their customers appreciate the proactive outreach and response to market events.
According to Braatz, "Customers want an open dialogue with their financial institutions when it comes to protecting their payments and personal data. When executed properly, a payments risk management strategy, which keeps customers informed - early and often - in the event of a fraud or data breach will keep financial institutions on the right side of customer satisfaction and ensure trust in their brand."
About the Survey
The survey of fifty financial industry professionals was conducted by
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dan.ring@aciworldwide.com
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