Two-Thirds of Retailers in the US and Europe Feel They Lack Tools to Tackle Omni-channel Fraud
Study commissioned by
- 65 percent of retailers believe they lack adequate fraud management tools to support effective fraud management in an omni-channel environment, although 60 percent say they have a cross-channel strategy
- More than half of retailers (54%) agree or strongly agree that they do not have the skilled staff needed - and 66 percent agree or strongly agree that organizational silos hamper the management of fraud across channels
The research reveals that omni-channel data aggregation, the increasing number of payment options, the demand for faster fulfillment and the rapidly changing nature of fraud all present significant challenges to retailers' fraud management programs.
Omni-channel retail sales are predicted to reach
"We are seeing an increase in cross-channel fraud that highlights the
importance of having a cohesive omni-channel fraud strategy touching all
sales channels. The survey shows that 60 percent of merchants believe
they know what they need to do to combat fraudulent activity, but far
fewer believe they have the tools to enable them to do this
successfully," said
The study also shows a mismatch between fraud trends and retailers' ability to tackle new forms of fraud. For example, Card Not Present (CNP) transactions worldwide are growing at an annual rate of 15 percent, and will reach more than 27 billion (transactions) by 2018. By comparison, card-present (CP) transactions are expected to grow less than 5 percent (4%) during the same time period.*** However, less than half of retailers surveyed say they use real-time rules and neural models for the protection of their CNP channels, while almost two-thirds say they use such tools for their CP channels.
Apart from sophisticated tools and the shortage of adequately skilled staff, respondents also believe that lack of funding (60%) and executive sponsorship (63%) limit their ability to perform effective omni-channel fraud management.
"It is clear from our study that many retailers feel unprepared to face the fraud challenges of an omni-channel world," said Braatz. "There is a need for strategic and organizational changes, and an integrated approach to creating a true omni-channel environment for payments and fraud management."
ACI's Universal Payments (UP) Retailer Payments solution supports a variety of in-store, eCommerce and digital channels, providing the framework for retailers to create and manage a truly customer-centric experience across channels. ACI delivers advanced fraud prevention and payment data security tools and solutions to reduce merchant risk while protecting the brand and the bottom line. These include ACI ReD Shield, a premier card-not-present (CNP) fraud detection and prevention solution for eCommerce merchants.
To download a complimentary copy of the research report, please click here or visit: www.aciworldwide.com/omni-channel-fraud.
Note to editors:
*Source: US Cross-Channel Retail Forecast,
2012-2017, Forrester Research Inc.,
**Source:
European Cross-Channel Retail Sales Forecast, 2013-2018, Forrester
Research Inc.,
***Source: Business Insider,
Methodology
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Source:
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