eCommerce Transactions Expected to Rise to Record Levels During Holiday Shopping Season
As consumers gear up for busy shopping season, ACI experts predict an earlier start than usual due to the pandemic
“Although a number of brick-and-mortar stores have closed due to the pandemic, their eCommerce sites remain available. On the other hand, some stores that have reopened haven’t seen much foot traffic due to consumers’ concern about large crowds. Therefore, as consumers spend more time at home, we expect BOPIS to be the primary delivery channel that consumers use to do their holiday shopping this year,” said
Global eCommerce transactions increased by 21 percent in
“We expect the BOPIS delivery channel to grow for both genuine and fraudulent consumers as merchants both large and small continue to add this as a new option due to the pandemic,” Guerra continued. “The accelerated use of digital payment channels due to the pandemic has resulted in both cross-channel journeys such as BOPIS as well as the blurring of the channels themselves—such as the usage of mobile devices and mobile check-out inside physical stores. This digital swing has opened a way to expand merchants’ market reach by enhancing the buying journey experience—but it also means more exposure to fraud, which merchants must be prepared for as we get further into the holiday season. ”
Key Findings:
eCommerce purchasing trends:
- Sectors that continue to experience major increases in purchases in September include gaming (71% increase) and retail (45% increase).
- Sectors that continue to experience major decreases in purchases in September include travel (21% decrease) and ticketing (75% decrease).
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The average ticket price of genuine purchases dropped by
$26 in 2020 compared to 2019. -
Purchase volume increased YoY in all regions driven by back-to-school items such as clothing, e-learning content, stationery, electronics and DIY:
-
U.S. up 17 percent - EMEA up 8 percent
-
Fraud trends:
- Transactional value of fraud attempts increased 0.4 percent in September, driven by purchases of electronics, with buy online, pick-up in-store being the channel of choice for fraudsters.
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Driven by electronics, the average ticket price for fraud attempts increased by
$9 in the period January throughSeptember 2020 , compared to the same period in 2019. -
Non-fraud chargebacks* increased by 12 percent in
September 2020 compared toSeptember 2019 ; this has been increasing at a declining rate based on months between March and July.
*As chargebacks take approximately 45 days to process, the most current complete data is from
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